Sponsor activations

Sponsor activations people actually wear.

A logo on a flyer gets tossed. A logo pressed onto a shirt the guest chose gets worn all weekend and posted online. That's the difference a live press makes at a brand booth.

Why a live press beats a swag pile

Most sponsor swag is a cost center: boxes of pre-printed totes and koozies, half of which end up in a hotel trash can. A live customization station is different because the guest opts in — they pick a garment, add the sponsor's mark or a co-branded festival graphic, and walk off wearing it because they wanted to. That's an earned impression, not a forced one.

Gate it to drive the behavior you want

Sponsors can put the press behind whatever action matters: a badge scan, a demo, a sign-up, a social post. The shirt becomes the reward, and the brand gets qualified engagement instead of a headcount at a table.

Reporting the brand can use

We hand back a clean count of pieces pressed and, if the activation is gated, the actions that unlocked them — the impression and engagement numbers a brand team needs to justify the spend.

On-brand every time

Send brand guidelines, Pantone-adjacent color targets, and logo files ahead of the show. Live DTF holds full color and photo detail, so the mark lands on-brand on every piece, whether it's a tee, a Richardson 112 cap, or a canvas tote.

See the case studies or the station menu.